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Google Ads Essential Training

Categories: Digital Marketing

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Course Content

Introduction

The power of Google Ads

01:20

Pay-Per-Click Advertising

Before Getting Started

Getting Started with Ads

Researching your Keywords

Targeting with Keywords

Creating Your First Google Ads Campaign

Creating Your First Advertisement

Advanced Advertising Tracking

Monitoring Your Advertisements

Key Optimization Strategies

Conclusion

Student Ratings & Reviews

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Nagaraju muppa

2 years ago

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Enrollment validity: Lifetime

Intermediate
1 Total Enrolled
January 25, 2024 Last Updated
Certificate of completion

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Course Content

Introduction

The power of Google Ads

Pay-Per-Click Advertising

An overview of Google Ads

Understanding consumer intent

Where Google Ads appear

How Google Ads appear

Benefits of using Google Ads

Understanding the Google Ads structure

How the Google Ads auction works

Section 1 Quiz

Before Getting Started

Define your goals

Define your customers

Set realistic expectations

Craft the buyer journey

Section 2 Quiz

Getting Started with Ads

Signing up for Google Ads

Exploring the dashboard

Exploring campaigns

Exploring ad groups

Exploring ads, keywords, and insights

Section 3 Quiz

Researching your Keywords

How keywords work

Brainstorming keyword ideas

Tools to help with keyword ideas

Use Google Keyword Planner for ideas

Evaluate keyword search volume

Section 4 Quiz

Targeting with Keywords

Options for targeting with keywords

Broad match targeting

Phrase match targeting

Exact match targeting

Negative match targeting

Creating Your First Google Ads Campaign

Choose a campaign goal in Google Ads

Calculate customer lifetime value

Decide on your budget in Google Ads

Set your bids in Google Ads

Set network settings in Google Ads

Select your audience in Google Ads

Creating Your First Advertisement

Writing a great ad

Create an ad group and add keywords

Create responsive search ads

Add ad extensions in Google Ads

Finalize your Google Ads campaign

Adjust campaign settings in Google Ads

Section 7 Quiz

Advanced Advertising Tracking

Connecting Google Analytics

What is conversion tracking?

Setting up conversion tracking

Reviewing conversion data

Section 8 Quiz

Monitoring Your Advertisements

Reports available in Google Ads

Campaign reports in Google Ads

Search term reports in Google Ads

Section 9 Quiz

Key Optimization Strategies

Key optimization tips

Setting up campaign experiments

Reviewing bid adjustments

Reviewing speed score

Section 10 Quiz

Conclusion

Continue working with Google Ads

Student Ratings & Reviews

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